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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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What Can Mobile Payment Marketers Learn From Coffee Machines?
While mobile payment solutions are not expensive, there are several barriers to adoption that differ by maturity of market.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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Health Insurance Exchange Simulation -- Research The Impact On Your Business
View this recorded webinar to learn more about how the Health Insurance Exchange may impact business.