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Branded vs Unbranded Media Buying Dynamics
Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.
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Disease burden and patient reported outcomes among patients with moderate to severe psoriasis: an ethnography study
Published by Dove Press Journal in their Psoriasis Targets & Therapy edition, this article co-authored by experts at Ipsos Healthcare sets out to assess the impact of psoriasis on health-related quality of life (HRQoL).
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Life Moments Research: A rapid and cost-effective approach to capturing Day in the Life insights
In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.