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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
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Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
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Why Clinton And Trump Both Avoid Talking About The Most Defining Issue In The Election
What is the most defining issue of this presidential election?
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Study Suggests Anti-Trump Ads May Turn Trump Supporters
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.
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Effective Communications Begins With The Brand
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
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6 Secrets of Digital Storytelling
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.
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3 Reasons Why Digital Research is Backwards
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.
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3 Strategies to Survive the 'Adblockalypse'
Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.