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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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The Super Bowl’s Best Ads of 2025
Revisit our live panel discussion unveiling the winners of the Ipsos Creative Excellence Super Bowl Awards.
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Beyond Income Labels: Innovation, Inclusion & Insights
Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.