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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Supplier Diversity: Innovation, Inclusion & Insights
Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.
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Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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What the Future: Reality
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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Becoming More Accessible: Innovation, Inclusion and Insights
During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.