Search

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Brands Without Borders: Understanding Brand Extension

Advertising Wear-out

Americans Debate the Consequences of the War in Iraq

Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest study, fielded in the days leading up to the handover of power to the interim Iraqi government, examined American opinion on the conduct and consequences of the war. The poll was designed to provide context and generate debate on the program.

The Right Price

Questions and Answers

Money in the Bank

Americans Divided on Personal, Public Role of Religion

Americans are divided on the role of religion in making decisions in their everyday lives. About one quarter of the population are regular churchgoers who say most or all their decisions reflect their religion's teaching. As many attend services rarely or never, and say religion has little or no bearing on their life decisions. The rest of the public (about half) lay in the middle, being regular or sporadic churchgoers who use religion when making some decisions.

The U.S. Fact File

Are married people different?

Building Better Brands

What Works and What Doesn't

Smoothing the Path of the Broadband Wagon