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The Power of Gen C: Connecting with Your Best Customers
Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.
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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Over the Top: How Next Generation Devices Are Showing Us the Future
Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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eCities Methodology
To develop the eCities shortlist, Ipsos assembled a list of all US cities, broken down by population size.
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FYI: The Two Sides Of Streaming
Video consumption has transformed, redefining "primetime" into "anytime," blurring the definition of "television".
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The 47% May Struggle But The Top 20% Are Feeling Flush
The New York Times Published September 20, 2012
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.