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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Ipsos ASI 2012 Trends to Watch: Is this the perfect storm?
How to effectively navigate current trends
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein