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Great Brand Research in Store

Partnering Deals in the Technology Industry

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Qualitative and Quantitative Measures for Advertising Pre-testing

A Voice of the West Special Ipsos Reid Report

Retailers & the Environment: A Consumer View

Green: The New Color for Tech?

Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle

Making Sure the Next Big Idea is the Right Idea

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Creating Winning Concepts