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A Conversation in Entering the Social Media Conversation

by Kristi Diaz & Maury Giles

The Pro-Patient Cometh

2011 Seattle Knowledge Summit Presentations

The Evolved Palates of Today's Consumers: Is Local the New Global?

Green: The New Color for Tech?

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Kids' Commercials

No Child's Play

Why Category Buying Behavior Matters