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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
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Affluent & Concern For the Environment
Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
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How Back-to-Office Policies Resonate Throughout the Entire Economy
Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy
Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.