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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Why people think the system is broken in the U.S. and around the world
Take a look at highlights from the Ipsos Global System Is Broken Index for a better understanding of how to navigate the anti-system movement.
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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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How financial services can evolve for gig workers
Now, after months of living in social distance and business disruptions, the impact of the pandemic continues to financially burden Americans working in the so-called gig economy.