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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Why brand growth begins with knowing shoppers’ deep motivations
Ipsos’ Virginia Armas explains how marketers and brand managers can uncover the real reasons people shop, and how they can channel that understanding into opportunities for growth.
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Future Jobs to Be Done
People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?
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Diversity, Equity and Inclusion are Central to Good Research
Here are five ways Ipsos is translating diversity, equity and inclusion concepts into survey practice, examining case studies for young adults, Black Americans, Hispanic Americans and diverse political attitudes.
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Does your team have enough empathy?
Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.