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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.
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DIY Research: Everybody’s Doing It. Are you?
Stay ahead of the competition – discover how our cost-effective ad-hoc digital solutions can help you achieve your research needs.
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Painless payments aren’t without downsides
Paying hurts, both literally and figuratively. But as technology makes the process of payments and lending smoother for consumers, there are potential downsides for both shoppers and brands.
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Empathy & Consumer Centricity in the Time of Covid
View our on demand webinar illustrating why empathy and consumer centricity are critical in times of crisis.
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The Impact of Kidfluencers
Youtube kidfluencers are a major deciding factor in the next best children’s toy, especially if they have a cult following. Read more.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Winner of Adweek’s Readers’ Choice: Social/Influencer
Ipsos’ Synthesio is among the 22 ad-tech and mar-tech companies and services honored with a win!
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What do boy bands have to do with beauty?
Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.
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Insight for Impact: The Future of Influence
Watch our on-demand webinar to see in action our qualitative analytic process that uses strategic human insight to drive real business impact.