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The Impact of Kidfluencers
Youtube kidfluencers are a major deciding factor in the next best children’s toy, especially if they have a cult following. Read more.
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Unpacking Social Intelligence
There’s a lot of amazing things happening in the social intelligence realm for insights today, but it’s not being leveraged as broadly it could be. Hear why!
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Social Listening for Creative Storytelling
Read our case study to discover how data-driven social listening dashboards can optimize messaging.
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Winner of Adweek’s Readers’ Choice: Social/Influencer
Ipsos’ Synthesio is among the 22 ad-tech and mar-tech companies and services honored with a win!
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Creating Agile and Adaptive Shopper Journey Strategies
In this article, we explore how behavioral science frameworks can be used to improve understanding around the digital consumer experience while revising in-market strategies.
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Is it time to ditch traditional work models?
In this article, we explore the reasons why some companies are designing an alternative workplace.
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GenZ Social Engagement Best Practices
Hear innovative techniques that can help shed light on the true potential of social media for both brands and consumers.
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.