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Driving authentic engagement in large online communities
Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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TECHQUITY: Supporting an equitable future for health in the digital era
Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.