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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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How companies make ESG a competitive advantage
New Ipsos research provides a guide to mapping the ESG landscape, understanding the risks involved and finding ways to lead on ESG.
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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How humor can connect your ads with a Gen Z audience
Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.