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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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From the Pop Economy to Foreign Policy
As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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What the Future: Conflict
Revisit our webinar to hear about living and working in an uncertain and fractured world, and the ramifications this could have on businesses, brands, and citizens/consumers.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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Teachers: What’s making some leave the profession and others stay?
Take a look at need-to-know data for decision-makers on the teacher shortage and how Americans, parents and educators are weathering the storm.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.