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Hispanic Youth Living the Dream — With Their Parents?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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At Home and On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.
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Favorability Towards Energy Sources Among Americans
Over that last few years environmental concerns related to energy production have been heightened in the wake of the 2010 Deepwater Horizon oil spill and the 2011 Fukushima Daiichi nuclear accident.
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Global Communication Channel Credibility: How Are Citizen-Consumers Getting Information about Your Organization?
The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers getting information about companies or organizations from? This Ipsos Point of View paper explores consumer-citizens opinion on the credibility of mainstream media, corporate, and consumer voice sources of information about companies in 24 countries around the world.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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To Tax or To Cut?: Managing Voter Demands in Trying Economic Times and the Municipal Agenda
Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically declined. The result has been record budgetary shortfalls across the country for all levels of government. Government officials face a tough choice: raise taxes or cut expenditures? What are government officials and policy makers to do? Learn more by downloading our latest Point of View.
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Americans Debate the Consequences of the War in Iraq
Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest study, fielded in the days leading up to the handover of power to the interim Iraqi government, examined American opinion on the conduct and consequences of the war. The poll was designed to provide context and generate debate on the program.