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The Reputation Council Report 2017
What does it all mean? Communications leaders from across 22 countries respond to an increasingly fractured communications landscape.
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Public Opinion Polling Downloads
The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.
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The Reputation Council: Latest Findings From the Tenth Sitting
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?