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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Why government decision-makers can’t ignore the public’s trust
Americans have been losing trust in the government for at least 50 years. Here’s what to know about communicating with the public in this environment.
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How inflation hits Americans of color harder
Inflation affects white, Black, Hispanic, Asian American and Pacific Islander groups in America in different–but ultimately unequal–ways. Take a look at our latest report.
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Diversity & Inclusion Research Insights
Our research exposes uncomfortable truths, while our experts forge a new path forward.
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What the Future: Purpose
Revisit our on demand webinar to hear how social change, technological advances, and political backlash will shape the future of corporate purpose, and what that means for brands and services.