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How retailers can create seamless shopper experiences
From in-app purchases to augmented reality, we’re in a golden age of purchase methods. But brands need to understand the customer experience in order to keep these channels cohesive and convenient, says Ipsos’ Eda Cetinok.
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How a blog can build a niche into a marketplace
Social shopping isn’t just about influencers: it’s about purchases driven by passion. Carryology’s Taylor Welden discusses community, brand loyalty, and the people who believe in better bags.
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Why brand growth begins with knowing shoppers’ deep motivations
Ipsos’ Virginia Armas explains how marketers and brand managers can uncover the real reasons people shop, and how they can channel that understanding into opportunities for growth.
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How thrifting’s influencer boom is reshaping the way we shop
For the next generation of shoppers, thrifting isn’t just about frugality. “Big Thrift Energy” author Virginia Chamlee explains how bargain hunters are chasing sustainability, quality, nostalgia, and more – and what it means for the rest of the retail world.
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How to tap into influencers’ creativity while keeping your brand center stage
A successful influencer marketing partnership is about more than follower counts. Ipsos’ Rachel Roders explains how brands can use insights and assessments to build better campaigns.
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Ways digital payment options will keep Americans spending
From cashless kiosks to real-time payments, money is changing hands in new ways. Payments Dive’s Lynne Marek explains just how commerce is changing.
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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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Future Jobs to Be Done
People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.
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Election Action: Why businesses need to prepare today for 2024’s uncertainty
No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.
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What the Future: Risk
In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.