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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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The difference between men and women: How we view gender equality
Men are twice as likely as women to say gender equality has been achieved in their country.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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3 Pillars to Strengthen Your Social Programs
While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.
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The Insurance Industry's Reputation after Hurricane Katrina
The hurricanes of 2005 had a devastating effect on the life and livelihood of Gulf Coast residents, and could be having a negative effect on the insurance industry. Recovery from the tremendous damage wreaked by Hurricane Katrina will cost unprecedented amounts of money: the U.S. government's most recent budget estimates spending for hurricanes Katrina and Rita at more than $100 billion. Recently, the Bush administration asked Congress to approve another $18 billion in aid, still far short of what's needed, according to insurance industry analysts. Tensions among the key players--federal, state, and local governments, disaster and relief agencies, the insurance industry, and hundreds of thousands of policyholders--seem unavoidable.