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Cable and Satellite Programming Research Veteran Joins Ipsos
Lynne Bartos To Join Marketing Research Firm's Technology and Communications Team
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Ipsos-Reid/Cook Political Report: The Gender Gap, Other Gaps, and the Undecided Voters
Cook Political Report/Ipsos-Reid Survey Shows Bush Reelect Margin is +14 Overall (43% Definitely Vote to Reelect Bush Minus 29% Definitely for Someone Else);
Gender Gap is 14 Percentage Points (Bush Margin +22 with Men, +8 with Women);
Age, Region, and Marriage Gaps Wider Than Gender Gap at Outset of 2003 -
Ipsos-Reid/Cook Political Report: Two-in-Three Voters Continue to Approve of Bush's Job Performance
In First Post-Election Cook Political Report/Ipsos-Reid Survey, Strong Approval of Bush Performance Overall. On Bush Approval, the Marriage Gap Matters Most. On Direction of the Country, the Familiar Gender Gap Reappears.
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Internet Use Continues To Climb In Most Markets
Web Access Not Just Routine, But Essential, Ipsos-Reid Study Shows
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On the 10th Anniversary of NAFTA . . .
More Americans (48%) Believe They're NAFTA Winners, Compared to Canadians (38%), Mexicans (30%)
However, Canadians (44%) Most Likely To Want Closer Trade and Economic Ties with NAFTA Partners, While Americans (39%) Most Likely to Want Status Quo . . .
And Mexicans (33%) Most Likely to Want Less Trade, Economic Ties -
Ipsos-Reid CASH Index: Below 90 For Fifth Straight Month, In Sharp Contrast to Optimism of First Half of Year
CASH Index Fell Below 90 in June and Has Never Recovered;
Was Near or Above 100 Most of the First Five Months of 2002 -
Americans Continue To Embrace Potential Of Digital Music
Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002
Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded -
More Consumers Are Asking Their Doctors for Drug Samples - By Name
Ipsos PharmTrends Finds Patients Increasingly Savvy