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Usability Tests
The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.
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Affluent Optimism about Economy Rises, Rivaling a Four-Year High
Affluent Holiday Spending Prospects Looking Bright
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.
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One in Five (18%) Americans to Purchase a Wearable Device in the Next Year
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices
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Security Ranks as Most Important Factor when Choosing a Payment Method
A Third of US Adults Are Interested in Using Mobile Device Applications to Pay for Things in the Near Future
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Fearing Wrong: Global Perspectives on Violence Against Children
Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home
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The Hard Choices That Women Are Making
In Wave Six of our study conducted in Q3 2014, we explore women's priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. "Having it all" seems like an aspiration from the distant past - today it's more about trying to make realistic trade-offs in an attempt to design a more satisfying future for themselves and their families.