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Compliance Through Direct-to-Consumer Advertising?

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Building Better Brands

What Works and What Doesn't

Building Better Brands

What Works and What Doesn't

Focus On Intent

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Direct-to-Consumer Advertising

Making It Count

America's Traditional Allies React to Its Influence, Post-Iraq War

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Argentina: President Elected Without Run Off

Ipsos-Mora y Araujo Poll

Ipsos-Public Affairs/Cook Political Report Poll: Post-war Optimism May Not Translate Into Republican Gains

The Gap Between Presidential Approval And Confidence In The Country Is Narrowing

Kids' Commercials

No Child's Play