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Caution: Understand the Potential of the Market Before You Enter

Gauging the Potential of New Consumer Goods Products Based on Market Permeability

Housing Intentions Hold Steady

We keep hearing the tales of gloom and doom--investments plummeting, stock market rollercoaster rides, mortgage woes. The economy is in trouble. And no doubt, it proved a decisive issue in last month's Federal Election and will shape this week's U.S. Election. But when it comes home, how are Canadians reacting to it all?

Housing Intentions Hold Steady

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

RBC CASH Index: U.S. Consumer Sentiment Improves, Driven By Strong Increase In Expectations For The Future

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Talking to America - Part 1: In the Eyes of Americans, Obama Leads McCain in the Ability to Manage the Economy (48% to 35%), Seen as the Most Influential Voting Issue

While Nine In Ten American Homeowners (91%) Agree That It's Important To Reduce Their Environmental Impact, Nearly All (98%) Agree That It's Important To Reduce Energy Use In Their Homes To Save Money