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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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The Science of Behavior Change
The principles and practice of tackling behavior change challenges in a world that remains unpredictable and changeable.
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Nearly two in five Americans have a New Year’s Resolution planned for 2021
New Urban Plates/Ipsos Poll finds that working out/being more active is a top 2021 goal, as cited by more than half of those planning a resolution
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How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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The pandemic risks significantly worsening gender equality – it is time to act!
Prepared for the Women’s Forum, revisit the results of an Ipsos survey of nationals of G7 countries, highlighting an emergency within the emergency: the fight against gender inequality in the midst of the COVID-19 pandemic.
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U.S. consumer sentiment falls as coronavirus cases surge
Half of Americans plan to rein in holiday spending this year
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Many Americans support initiatives to dismantle educational inequality
Broad recognition that the education system is not working for all students
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.