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Optimism Wanes After War In Iraq; Ipsos CASH Index Returns To Downward Trend Of Pre-War Period
Concerns About Personal Finances And The Future State Of Local Economies Drive Drop Throughout Month Of May
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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Is Most Advertising a Waste of Money?
Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion
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Rise In Consumer Confidence Ends As Ipsos CASH Index Holds Steady
Concerns About The Current And Future State Of Local Economies And Personal Finances Combine To Stall Further Gains
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Ipsos CASH Index Gains For Record Third Time In A Row
As The Situation In Iraq Shifts From War To Reconstruction, Optimism About Local Economies Continues To Grow; Even The Partisan Gap In Consumer Confidence Is Narrowing
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Ipsos CASH Index Jumps From All-Time CASH Index Low To The Highest Rating In Six Months
Increased Optimism About The Future Of America's Local Economies Witnessed In The Lead Up To The War In Iraq And During War
Partisan Party Identification May Explain Some Of The Record Jump In The CASH Index