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Context or Chaos: 3 Ways Modern Brands Can Break Through and Thrive
In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.
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[WEBINAR] What the Future: Creativity
The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.
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Here's what Americans cared most about this year
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.
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Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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[WEBINAR] What the Future: Shopping
Social shifts, new technologies and changing values are revolutionizing the ways people shop. How will the brands, independent retailers, and superstores that sell to them earn their business?
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.