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Geared for Health — Asean's growing medical and healthcare industry
Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.
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Ipsos Global @dvisory: The Economic Pulse of the World (July 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.
Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau
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Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (May 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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Food Equals Love
We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.