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Nearly 30 Million Americans 'Very Likely' to Volunteer for Mission to Mars
Washington, DC- A just released Ipsos poll tested the enthusiasm that Americans might potentially have for volunteering for a mission to Mars. In recent statements, Elon Musk, private space company SpaceX founder, indicated that early missions to Mars involve a high risk of fatality.
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Ipsos/Diane Rehm Show Study of Millennials
Washington, DC- The findings for the Ipsos poll on Millennial Voting with Diane Rehm Show were released today.
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Nearly Nine in Ten Americans with Type I Diabetes Use Insulin to Manage Their Diabetes
Washington, DC – Nearly 7 in 10 Americans with type II diabetes think that it is important to know their glucose levels on a regular basis.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th Annual Survey of Affluents Also Reveals Rising Interest in Social, Mobile and Ambient
Advertising -
Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.