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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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The role of culture in a global crisis
Shared values shape individual behavior, and this is even more evident during the coronavirus pandemic.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.