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Ipsos Global @dvisory: The Economic Pulse of the World (November 2013)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Isolationism Abounds in Global Community
A High Level Analysis Based on Global Research By Ipsos & the Halifax International Security Forum
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Passport to Product Testing: Connecting with Consumers in Emerging Markets
Download this paper to discover seven proven approaches to product testing in emerging markets.
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.