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Climate Change: How the Conversation Is Heating Up on Social Media
A new Synthesio report analyzes climate change conversations around the globe
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Work
Companies have two big questions about the future of work: What will the implications be for their workforce and what will those effects mean for their customers? For the workforce, will new models — accelerated by the pandemic — emerge? Or will they revert to the old ways? Either way, the changes to how we live, shop, dine, and play could be profound.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
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Showing Up for Black and Hispanic Consumers in Retail
Business critical data, insights and tips for retailers wanting to improve consumer experiences for marginalized segments.
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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Why creators are key to making e-commerce human
Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.