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Constructive Cynicism Part 1

View part 2

Media for Power Players: Reaching the Business Elite Audience

Luxury and Advertising

Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.

Luxury's New Challenges

New US Business Elite Survey Shows Senior Business Executives Responsible For Over $1 Trillion Annual Expenditure

Style Conscious Businessmen With Passion For The High-Tech Possessions Also Give Work-Life Balance Top Priority

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

What The World Needs Now? More Hours In A Day

Rarely Enough Time, Ipsos Global Survey Shows

Holiday Season May Surprise Electronics Retailers

Lower Prices, Special Promotions And Interest In Luxury Entertainment Offerings Should Boost Sales, Says Ipsos-Insight

Ipsos Acquires The US Based Company Marketing Metrics

And Strengthens Its Customer Relationship Management Capabilities