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You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

At Home and On The Go With The Millennials

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.

Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps

For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.

Hiding Behind a Virtual Pen: Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person

Not Just a Phone: Six in Ten (61%) Call Most Often While Three in Ten (32%) Text and 7% Email When Communicating by Phone

Affluent Population Grows Larger, Wealthier, and More Engaged with Media

Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use

Majority (71%) of Global Internet Users "Share" on Social Media Sites