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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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Republican debate watchers see Ramaswamy as the worst performer for the second consecutive debate
The 538/Washington Post/Ipsos post-debate poll also finds that nearly three in four likely Republican primary voters skipped watching the debate
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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Do Americans see themselves in the content on their screens?
Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.
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In entertainment media, many Americans feel that key groups are underrepresented or shown in a negative light
New Ipsos polling finds this is particularly true for immigrants, conservatives, and those with disabilities
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.
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Future Jobs to Be Done
As Americans’ teenage years shift, so will their needs. Charlotte Morris, an engagement manager at Ipsos Strategy3, illustrates one potential scenario that tomorrow’s brands and institutions will need to solve for.
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How teens are taking charge to improve their gloomy futures
As a plaintiff in Held v. State of Montana, Eva Lighthiser sued her home state for not protecting residents from climate change. Here’s how she views the global fight for a greener future.