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Market Research Experts Converge in Seattle to Share Insights
Ipsos Knowledge Summit Offers "Best in the West" in Research Leadership
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Is Changing Your Package Worth the Cost?
Measuring Incremental Sales from a New Package Design Prior to Launch
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For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out
While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector
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Ipsos Deepens Impact on Panel Methodology, Engagement
Panel Methodology and Engagement Expert Renee Smith Joins Ipsos' Global Operations Team
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Longer Form Content (Movie/TV Show) Streaming Continues Strong Growth
With Growing Appetite for Longer Form Online Video Content, Consumers Show Interest in Monthly Subscription-based Models for Online Streams
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Pharmaceutical Conference Explores New Frontiers for Brand Optimization
Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference