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Napster And iTunes Remain Most Recognized Brands In Fee-based Downloading; MySpace Gains Significantly
3rd Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Distinction & Differentiation Within The Category
Sound Quality, Ease Of Use And Search Remain The Most Important Features; Extras And The Ability To Exchange Ideas With Others Gain In Importance -
RBC CASH Index: U.S. Consumer Confidence Weakens On TheHeels Of Stock Market Tumble
Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week.
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The New Face of the Audio/Video Digital Landscape
A conversation with Matt Kleinschmit, Vice President, Ipsos Insight Technology & Communications
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Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed
Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed