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Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.
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Reuters/Ipsos Data: Conflict of Interest
Americans are wary of government officials financially benefiting from their position, but nearly half don’t care if Donald Trump benefits from the presidency.
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Reuters/Ipsos Data: Core Political (04/05/17)
Washington, DC — As we enter the final quarter of President Trump’s first 100 days, our polls show the country is no more unified or optimistic than when he took office.
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The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Reuters/Ipsos Data: Failed AHCA
Washington, DC — The latest Reuters/Ipsos data on public opinion on the collapse of the American Healthcare Act is now available.
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Reuters/Ipsos Data: Core Political (3/29/2017)
Washington, DC — The NCAA Final Four will be played this weekend! In that spirit, we’ll be bringing you the numbers in rounds of four.
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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Reuters/Ipsos Data: Core Political (3/22/2017)
Washington, DC — Healthcare once again beats out all other issues as the dominant concern for Americans (16%). Number two on the issues of concern list is the economy, coming in at 13%. For anyone who had “morality” in their bracket, we’re sorry to say that you’re probably not going to be pleased with the final four.