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[WEBINAR] What the Future: American Dream
What the Future: American Dream reveals how to connect with consumers by understanding our changing American values and opportunities for financial services, technology, CPG and more.
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Technology & Society
See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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Half of Americans never think they'll get COVID again
Half of Americans (49%) believe they'll never get COVID again, according to new polling from the Ipsos Consumer Tracker
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Fewer Americans say they have flexibility in where they work
Fewer employed people say they can always work remotely and more people say they are required to always be at their office, despite the fact that they could do the work from elsewhere vs. a year ago, according to new data from the Ipsos Consumer Tracker
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When it comes to retirement, people are dreaming small
Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.
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Have shortages conditioned us to pay more for groceries?
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.