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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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How younger Americans use credit cards to make ends meet
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
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Most of America’s aspiring homeowners are waiting for rate cuts before purchasing new home
Housing costs are a source of financial anxiety for over two-thirds of Americans
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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Why Americans think streaming TV is only getting better
49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
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Strong generational differences emerge in our news consumption
Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.
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Men are more confident in their ability to spot fake news or AI content
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.