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You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Ipsos/Reuters Poll: Debt Ceiling Aftermath

Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Ipsos/Reuters Poll (October 10): Core Political Approval

Ipsos/Reuters Poll (October 10): Government Shutdown

Taking Sides On Syria: While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

Majority (75%) Say Chemical Weapons a Crime Against Humanity With Severe Punishment to be Meted Out

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

At Home and On The Go With The Millennials

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.

Ipsos/Reuters Poll (October 3): Government Shutdown