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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
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Ipsos Launches Insight Accelerator to Expedite Innovation Process
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days
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At Home and On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.
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Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity
Yet Over a Third Feel that their Management Underestimates the Benefits of these Tools