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Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey
Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?
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Effective Communications Begins With The Brand
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2016 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2016 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
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71% Think Presidential Candidates Should Release Their Tax Returns
Washington, DC- Most Americans surveyed by Ipsos for this Center for Public Integrity survey do not trust either candidate, which is further evidence that 2016 is a battle of the least popular candidates. Regardless who wins the 2016 election, it is clear that neither candidate will enter office with much of a mandate or political capital energized by the electorate. As a result, the next president’s lame duck session may begin on January 20, 2017.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): September 2016 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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6 Secrets of Digital Storytelling
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.