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Americans are divided on the top priorities for next president
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
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Ipsos launches Accessible UX Audit services with CurbCutOS
Supporting businesses in navigating the European Accessibility Act
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
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More plan to shop only online, but also say it’s important to shop local
People say it's important to support locally owned stores — but they also plan to shop mostly online this holiday season, according to the Ipsos Consumer Tracker.
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Everyone is concerned about data privacy, but the affluent are the most concerned
When it comes to their attitudes and expectations around data privacy, most Americans already expect the worst, according to the Ipsos Consumer Tracker.
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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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People still want to live in the suburbs
Have Americans' housing preferences shifted since 2017? One pandemic and a few housing market cycles later, the answer is: not much, according to the Ipsos Consumer Tracker.
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The link between media consumption and public opinion
Below are five charts on how news source affects Americans’ views on the issues and how this might affect the 2024 election
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Most Americans overwhelmed by number of streaming services
New Ipsos polling finds that Americans believe people like themselves are among the most underrepresented groups in entertainment
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Future Risks Barometer: In a world in polycrisis, never has the feeling of vulnerability been so strong
Ipsos and AXA publish the 11th wave of the Future risks report. This study measures and classifies the levels of fear but also the feeling of vulnerability in the face of 25 different life risks.