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President Trump's overall approval rating remains stable
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
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988 Suicide & Crisis Lifeline awareness reaches new high, but information gaps persist
New NAMI/Ipsos poll reveals calls for expanded support of the 988 Lifeline and mental health crisis response in the U.S., but more information on specifics of 988 funding is needed
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July 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability For The First Time This Year
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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America at a glance
This Census-based graphic reveals America’s changing demographic landscape. Explore how aging and population diversification trends may shape the nation’s future and business.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Most Americans expect extreme weather events to become more frequent in the near future
New USA Today/Ipsos poll finds partisan divide on climate change perceptions and concern
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How young Americans view the U.S. military strikes on Iran
Five charts on how Americans view U.S. involvement in the Middle East and the emergent generation gap on U.S. foreign policy
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Cityblock Health Dual Eligible Experience Survey
A new survey by Cityblock Health and Ipsos sheds light on the existing healthcare landscape faced by the 13 million individuals dually eligible for Medicare and Medicaid.