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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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How companies and brands can safely support democracy in action
With the 2020 election behind us, the lingering question is how much damage has been done to the basic tenets of democracy in America?
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How appropriate is it for brands to speak out about societal events?
New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue -
Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.
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[PODCAST] What the Future: Waste
Listen to our podcast-style presentation featuring exclusive new data and research and interview highlights from the issue.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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Truth & Trust: Insights for Your Brand
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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How COVID-19 Can Drive Consumers to Accelerate Sustainable Practices
New research confirms that the impetus will be on packaging engineers, food manufacturers and policymakers to lead the way in green and sustainable practices.
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Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
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[WEBINAR] Truth & Trust: Insights for Your Brand
Consumers no longer expect brands to merely market their products, but also to provide reliable and accurate information, take a stance on social issues, and make a positive contribution to society and the community.