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Why Use Norms in Advertising Research?

Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.

Ipsos Marketing appoints Chris Sinclair as new Regional Head in Europe & Africa

Americans Prefer Physicians for their Medical Care

Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Global Attitudes on Materialism, Finances and Family

Pressure Felt by Half (46%) to "Be Successful and Make Money" But Only One Third (34%) Measure Success by Things They Own

Majority (59%) Optimistic Toward Self and Family for 2014, But Only Three in Ten (32%) Optimistic Toward Their Country

Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Health-Related Apps Most Helpful With Exercising (82%) and Eating Healthy (79%) for Global Citizens Who Use Them

Ipsos Healthcare Implements a Significant Expansion Plan Across its North America Business

Four Top Level Healthcare Research Experts Join Ipsos' U.S. Health Practice

Ipsos/RBC Consumer Outlook Index: December 2013

Over the Top: How Next Generation Devices Are Showing Us the Future

Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.